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Architectural visualisation · © Populous
Architectural visualisation · © Populous

ARAMCO STADIUM · AL KHOBAR

IMAGINE YOUR
EVENT HERE.

05 / A BIGGER STAGE FOR YOUR IDEAS

A place to reveal, connect and celebrate. Explore concepts for bringing brands, businesses and communities together.

CONCEPTS TO START A CONVERSATION

Every event begins with the right space. Formats are subject to availability and technical assessment, including access, floor loading, rigging and pitch protection.

EXPLORE THE POSSIBILITIES

GIVE YOUR IDEA A BIGGER AUDIENCE.

A launch should do more than reveal a product. A conference should do more than fill a room. Use the stadium’s setting to create a clear story, a memorable guest experience and a purposeful commercial outcome. The concepts below are creative starting points, subject to venue approval.

Architectural visualisation · © Populous
Architectural visualisation · © Populous
01

An automotive reveal

Build anticipation with a film, reveal the vehicle in a controlled display setting, then move guests into smaller product conversations. Vehicle access, floor loading, protection and any demonstrations require a technical assessment.

02

A property launch

Bring a new destination to life through architectural storytelling, a model display and private buyer conversations. Separate the public reveal from consultation spaces so the experience supports both inspiration and qualified enquiries.

03

A leadership gathering

Combine a focused plenary, smaller working sessions and an evening reception. Let the sporting setting reinforce themes of teamwork and ambition without distracting from the business decisions the day needs to deliver.

Aramco Stadium and its destination
Project imagery; design visualisations may differ from the finished venue.

MAKE MORE OF THE MOMENT

FROM FIRST IDEA TO FINAL APPLAUSE.

A strong brief makes a strong event possible. Define your audience and objective first, then outline guest numbers, timing, production and budget. The venue team can assess the space, operational requirements and availability before a proposal becomes a confirmed booking.

PRODUCT LAUNCHES & CORPORATE EVENTS

GIVE YOUR NEXT BIG IDEA A BIGGER STAGE.

From a dramatic vehicle reveal to a global media presentation, imagine the arena transformed into a stage for your brand.

The electric reveal
The electric revealAI-generated fictional event concept. Electra, the products and the claims shown are creative examples, not actual announcements.
The global media moment
The global media momentAI-generated fictional event concept. Electra, the products and the claims shown are creative examples, not actual announcements.

FIND YOUR SPACE

SPACE FOR
YOUR NEXT IDEA.

From intimate gatherings to larger occasions, explore spaces and capacities to shape your event brief. Final layouts and availability are confirmed by the events team.

SpaceArea m²GuestsStatus
Tunnel Club600400Coming soon
Premium Hospitality Lounge (West)1,500800Published space
VIP Lounge (East)235150Published space

Tell the events team how you want your guests to experience the space.

EXPLORE THE SPACES.

Compare spaces by size and capacity. Final guest numbers depend on your layout and production requirements.

SpaceArea m²GuestsLevel / location
Stadium Pitch7,140~5,5000
Tunnel Club (coming soon)6004000
Premium Hospitality Lounge West1,5008002
Premium GA Concourse East7405702
VIP Lounge East2351503
VIP Concourse East500–8003003
Press Conference Room3301800
Hospitality Concourse West400–6002003
Hospitality Lounges East 1–3300–5001503
Media Lounge West200–3501004
Family Lounge300–5001500
Suites West 1–12~40153
Suites East 1–24~3515–403
Commentary Box West80–120304
TV Studios150–300600
Press Work Group Room80–150400
Photographer Work Room80–150400
Player Changing Room300–400500
Dugout & Pitch-side Benches80–150500
AmphitheaterN/A200North Park
Fan ZonesN/A12,000South Park

All spaces are subject to availability and event requirements.

Architectural visualisation · © Populous
Architectural visualisation · © Populous

BEYOND THE PRODUCT REVEAL

YOUR BUSINESS.
AN EXTRAORDINARY SETTING.

Big Ideas Deserve a Bigger Stage.

Leadership conferences, keynote presentations and conversations that move your business forward.

Celebrate the People Behind Your Success.

Employee recognition, company milestones and shared celebrations with a sense of occasion.

Unveil What Comes Next.

Property launches, architectural models and immersive presentations for investors and partners.

Illustrative concept imagery. Facilities and event configurations are subject to confirmation.

Discuss Your Event ↗

PARTNERSHIPS

PUT YOUR BRAND WHERE
THE MOMENTS HAPPEN.

Connect your brand with the energy of sport, entertainment and community. Start a conversation about fan engagement, hospitality experiences, community initiatives and event partnerships.

Fan engagementCommunity programmesHospitality experiences

Partnership scope, rights and availability are agreed with the commercial team.

Start a Partnership Conversation ↗

GOOD TO KNOW

BEFORE YOU ENQUIRE.

Can we brand the venue?

Branding, signage, content capture and sponsor rights require approval. Include the proposed locations and materials in your brief rather than assuming unrestricted use.

Can we hire the pitch?

The pitch is available for consideration as an event space. Its use depends on availability, protection requirements and production approval.

THE RIGHT SETTING FOR YOUR GUESTS.

Explore Hospitality ↗

STAY IN THE KNOW

DON’T MISS THE NEXT BIG MOMENT.

Stadium stories, event announcements and a look behind the scenes. Get closer to what comes next.

Explore Media for the latest news, films and stadium stories.

Explore Media ↗